The key to successfully promoting your music in today’s music industry is to try new things,learn from the promotions you run, make changes, and fine-tune them to your unique career. While I don’t think you’ll be reaching out to your fans to discover codebreakers, there is a great deal of knowledge we can take away from Cicada 3301 and apply it to our own marketing strategies. Your website won’t bring in too much traffic, but it’s still a right home for links to all your music, social accounts, videos, and blog content if you’re writers. The incentives don’t need to be complicated or costly – and in fact, the simpler the better. Something as simple as a post that offers a free download in exchange for liking your band’s page is a quick, easy, and cost-effective way to encourage more people to start following you on Facebook. But feel free to get creative, and experiment with different rewards.

During the outreach process, your musical image matters. Successful marketing relies on successful identity and branding, which is why your brand image should be carefully considered across all areas of marketing. During COVID times, it’s been particularly tricky for musics to perform live. With restrictions, and lockdown after lockdown, there is an increasing move to the virtual world to perform music live.

I guess you could schedule Q&A times, but I would use caution here. Read more about buy cheap youtube views here. You might have no one show up which would suck, or you might have haters show up and hassle you. I don’t think this should be a regular thing, either.

Be sure to take advantage of the characters within your band, everyone is individual, and it is the people that your potential fans will relate to. There are some amazing photographers out there now who don’t actually charge a lot of money, especially if you find someone who is looking to build their portfolio or is fresh out of University. She started her career as a Human Resource professional but is now pursuing her love for writing. Though she writes about a myriad of ideas, her personal favourite is writing about the latest trends in the content and digital marketing world. An ambivert by nature, she likes to grab a snack with a warm cup of coffee in the company of a good book or a close friend.

Most already receive tons of offers each day, so you’ll want yours to be easily digestible. Music blogs are an excellent platform to gain some diehard listeners. Because of their broad reach – similar to social media – music blogs can introduce your tunes to the world.

But this begs the question – should I upload my music if it’s not 100% there yet? This is arguable, but on a platform like SoundCloud, the stakes are much lower, with removing tracks being just a click away. One of my newer drum & bass tracks, a bootleg of Porter Robinson’s Get Your Wish, got a lot of plays and was shared a lot more, because this track is much higher quality than my old stuff. SoundCloud has made changes within the last few years where the home page is no longer your stream. This means that people who follow you aren’t always going to be finding your music when it comes out.

Keep reading to learn about several ways that you can grow your fanbase without selling your soul or breaking the bank. BandCamp is a great place for new starting bands and singers. With its audience of music lovers looking for new music, the platform can help you find your first fans. Visitors can stream music you upload and buy albums, digital downloads, or even branded merchandise from you. Engage with people on Twitter, Facebook, and Instagram that live in the area, and are fans of similar artists. The goal is here is "jab, jab, jab, right hook." Try your best not to promote, and make the conversation sincere and authentic.

Those can be extremely useful for you, as you only have to pay when someone watches 30 seconds or more of your music video ad. You can target other popular music video channels to sponsor. You can post mini-interviews in between your tour dates and share your experience.

Ideally you also want a comprehensive record of previous press coverage. The more you have, the more likely you are to pick up more. By building a package to promote yourself and modifying it for the type of release, you have a blanket of specialized packages that can go out to each organization of that type when the time comes. Prepare diverse cuts of the latest music video you’ve released or are about to release. These can be utilized as teasers while you promote music video on YouTube.